Social Media & Digital Community Manager
Maymont is a 100-acre historic estate and park, located in Richmond, Virginia, with many unique experiences for all to enjoy, including a historic mansion, The Robins Nature Center, arboretum, formal gardens, and habitats for native Virginia wildlife and farm animals. With seasonal events and programs, and space for private rentals and celebrations over 800,000 guests enjoy Maymont yearly. Since 1975, Maymont has been maintained and operated by the nonprofit Maymont Foundation, committed to creating experiences that delight, educate and inspire its guests.
The Maymont Foundation is seeking an outgoing and enthusiastic Social Media and Community Manager to manage the online community and public relations efforts of Maymont to improve engagement, increase awareness and promote the Maymont brand. Reporting to the Sr. Director of Marketing, Strategy and Advancement, the Social Media and Community Manager will provide support in the following areas: social media content and copywriting for various digital mediums. The ideal candidate possesses strong organizational skills as well as a sharp eye for aesthetics and excellence in written communications. They should be highly passionate about increasing positive awareness of Maymont and engaging with stakeholders and guests on and offline.
This Social Media and Community Manager will manage social media accounts for Maymont by implementing strategies and tactics to grow, engage and retain followers and help convert them into donors, volunteers and active advocates and promoters of Maymont. They should have command of best practices and trends in social media marketing, enjoy being creative and understand how to both build and convert a digital audience. We're looking for a self-starter, proactive problem solver and detail-oriented team player. They should be committed to providing superior service, poised under fast-paced pressure and have a relentlessly positive, flexible, 'whatever it takes' attitude.
Essential Functions include:
- Build and manage Maymont's social media profiles and presence, including Facebook, Twitter, Pinterest, Instagram, YouTube and look for opportunities to create new strategies around emerging relevant platforms
- Create shareable content appropriate for specific social networks to enhance both the Maymont brand and our content
- Monitor and engage in relevant social media discussions about Maymont, competitors and industry
- Run regular social promotions, campaigns and live events (i.e. Twitter chats, Facebook live discussions, etc.) including tracking success metrics and implementing findings to drive smarter strategy and deeper engagement with key audiences
- Manage, update and interact with reviews and community feedback on platforms like Google My Business, Trip Advisor and similar
- Encourage advocacy of the Maymont brand across social media by identifying and working with internal and external evangelists
- Manage Maymont's social media advertising, including budgets, scheduling, content creation, communication to leadership and partners and reporting metrics to corporate sponsors and partners.
- Drive consistent, relevant traffic and leads from our social network presence
- Work closely with cross functional departments to strengthen communities as well as ensure content distribution across all the social channels to meet marketing, brand, and revenue objectives
- Explore new ways to engage and identify with target audiences via social media
- Track, measure, and analyze all initiatives to report on social media ROI
- Participate and help support special events
Competitive compensation and benefits package include paid-time-off and health, dental, vision, disability and life insurance.
EOE Maymont Foundation is committed to creating a diverse environment and is proud to be an equal opportunity employer. All applicants must be authorized to work in the United States.
Core Competencies:
- Active and well-rounded personal presence in social media, with a command of each channel's best practices
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions and strategy that represent our brand and resonates with our audiences
- Strong customer service skills
- Self-starter with a drive to learn and the ability to work independently and collaboratively under deadline/pressure
- The ability to handle multiple tasks with accuracy in a highly organized and detail-oriented manner
- A collaborative, team-oriented attitude
- Ability to build a community and drive content engagement social media platforms like LinkedIn, YouTube, Twitter, Facebook and Instagram. Be able to expand activities to TikTok, and other emerging platforms in the future with the help of in-house and/or agency partners
- Strong content creation/editing background with expertise in social media management software like Hootsuite, Spout Social, etc. Some knowledge of Canva, Giphy
Education and Experience:
- 3-5 years professional social media experience for brands; Degree in marketing, communications or relevant discipline preferred
- Command of the English language and grammar
- Proficiency in using social media software (e.g. Social Sprout) to monitor social media conversations
- Preferred experience and skills include Adobe Creative Suite
- MS Office proficiency (Word, PowerPoint, Outlook and Excel)